D&AD Campaign 2025-26
Creativity: Dead or Alive?
Graphic Design
Brand Identity
Brief
D&AD needed a way to revive people’s belief in creativity and inspire excellence in the age of AI and technology. For the 2026 Awards, a new campaign needed to be created to encourage people to enter their work.
Solution
We created a campaign centered around the question, ‘Is creativity dead or alive?’ to challenge the pessimism affecting the industry by asking them to ‘Prove it’. The campaign playfully used themes of death, taking graphic, typography, and language inspiration from graveyards, eulogies, and gothic design.
Contribution
I joined the project as one of three designers and a creative team at Uncommon Creative Studio. I worked on the manifesto, OOH statics, and social posts, doing type treatments, type layout work, making templates for the client’s Instagram, and creating ideas/briefs for
the illustrator.
